Shifting perspective to look at things differently

XV.4 July + August 2008
Page: 49
Digital Citation

TIMELINESTag clouds and the case for vernacular visualization


Authors:
Fernanda Viégas, Martin Wattenberg

This is an exciting moment for visualization. It's a time when the mainstream media is embracing sophisticated techniques born in university research labs—a time when you can open The New York Times and see complex treemaps and network diagrams. But just as exciting is the fact that some new visualizations, ones that get people talking and thinking about data in a new way, are emerging from outside the academy as well. This is starting to happen often enough that it's worth coining a term for techniques that originate outside the research community. Borrowing terminology from the design world, we'll…




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