It’s often stated—usually in a casual way, to offset any anxiety by non-design stakeholders in the midst of a lengthy project engagement—“Let’s trust the design process.” But what does that mean? And is there even a bona fide design process to trust? As HCI-informed experts in the technology sector, we’re loath to see the practice of designing good interactions as some messy, funky artistry of random inspiration à la Don Draper in Mad Men—fueled by whiskey, cigarettes, and couture. That misguided notion is certainly not helpful to our quest to be viewed as critical to business and technology value,…
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