Authors:
Uday Gajendar
Startups are a fascinating, unique animal amid the dynamic landscape of high-tech business. They arise from a bold, risky bet to deliver something "game changing," making them seductive to UX professionals dedicated to delivering maximum design and research impact for potentially revolutionary (and wildly lucrative) projects. Why not, right? UX is sexy now—I mean, founders get it! And hey, it sure beats working for a lethargic corporate dinosaur lumbering toward a gradual mediocre demise ... snooze! From an early-stage band of rebels cranking on the raw kernel of an idea to the late-stage pre-IPO company ready for public rock-star…
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