Fresh: rant

XIII.6 November + December 2006
Page: 5
Digital Citation

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Authors:
Jonathan Arnowitz, Elizabeth Dykstra-Erickson

This issue is primarily about usability and metrics, measurements, and what we do with them. And thus our rant: deceiving with numbers. At university you may have had the pleasure of a reading assignment instructing you to read and memorize a slim volume called How to Lie with Statistics [1]. This is a classic that presents the unimaginable—convincing people of something by manipulating unfamiliar concepts that sound scientific, and thus authoritative. One could, of course, achieve the same end via bullying or mesmerizing charisma. But lying with statistics is a venerable process engaged in by politicians, advertisers, and scientists—and…




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