Features

XXIV.5 September - October 2017
Page: 52
Digital Citation

The data-driven design era in professional web design


Authors:
Lassi Liikkanen

  As Internet-based services have become daily digital consumables for millions of people, opportunities to learn more about users have exploded. The so-called big data deluge has been going on for nearly a decade. The avalanche of human behavioral information has already been effectively exploited by many large Internet companies such Google, Facebook, and Yahoo. This has resulted in several impactful academic studies (e.g., [1]) as well innumerable changes to the design of the services themselves. Wide use of data among digital service companies indicates a move toward an evidence-based design approach. Large-scale experimenting and conducting A/B tests have become…




You must be a member of SIGCHI, a subscriber to ACMís Digital Library, or an interactions subscriber to read the full text of this article.

LOG IN TO READ THE FULL ARTICLE

Forgot Password?

GET ACCESS

Join ACM SIGCHI

In addition to all of the professional benefits of being a SIGCHI member, members get full access to interactionsí online content and receive the print version of the magazine bimonthly.


Subscribe to the ACM Digital Library

Get access to all interactions content online and the entire archive of ACM publications dating back to 1954. (Please check with your institution to see if it already has a subscription.)


Subscribe to interactions

Get full access to interactionsí online content and receive the print version of the magazine bimonthly.