As an HCI researcher working in the games industry, the sweetest words I have ever heard from my clients have been “Okay, we’ll fix that.” At the end of the day, research is only as good as the amount of impact it has on the experience of our users. The heart of HCI is about understanding and measuring the user experience, about putting metrics around the impact of a design. It would be profoundly hypocritical of us not to apply that same sort of hard-nosed evaluation to our own work products and the impact we have on our users, the designers, and other members of our product teams.