In early 2007 Valerie Casey launched the Designers Accord (www.designersaccord.org) to encourage design and innovation firms to focus on creating positive environmental impacts. Recognizing the near impossibility of changing both consumer and business behavior, the Designers Accord asserts that the firms that design everything from graphics and packaging to user interface to physical products are ideally suited to get the design-for-impact conversation rolling. By collectively agreeing to discuss environmental impact and sustainable alternatives with every client, designers will be able to change the way products are designed, and that in turn will change the way business works and consumers behave. As the expanded Web presence of the Designers Accord approached, I spoke with Casey about this groundbreaking initiative…