The work of a digital marketing agency has changed dramatically over the past several years. Agency projects now extend far beyond simple website design - the work continually ventures into the realms of content and brand experience. Digital agencies have started to play an expanded strategic role for clients - and designers now have access to a higher-level audience that is empowered to make larger and more powerful decisions. Finally, the teams that execute the work have evolved to include an entirely new generation of designers who have grown up entirely in the digital age.

These changes have striking implications for the digital marketing industry. They create the context for exciting new possibilities, while simultaneously raising new challenges…