Interactions Experiences * People * Technology
Simplistic Slowdown meets Techno Acceleration: A New Branding Paradigm

Considering the tectonic shifts in the economic, social, and cultural landscape over the past two years, it appears that we in the branding and design communities could be at a crossroads in our practices. In a world where consumers are less consumed with consuming, we ask ourselves, how exactly did we get here, and what’s next?

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Interactions is a bimonthly publication of theACM. (c) 2009, Association of Computing Machinery