Authors:
Karen Holtzblatt
Customer-centered design involves organizational change. Organizational change is not easily embraced, but it is necessary in order to make good products that support the customer. Companies involved in product development and in information technology are moving from being technology driven to being customer driven—ensuring that what they ship improves people's work and lives. Accompanying this shift in attitude is the need for requirements and design techniques that successfully incorporate customer data into the product development process. The increasing willingness to try new things makes change possible. Although development teams, marketers, business analysts, and managers are ready for a customer-centered…
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