Authors:
Marisa Campbell
Information Visualization: Perception for Design Colin Ware Morgan Kaufman, 2000 www.mkp.com ISBN 1-55860-511-8 $59.95 This book combines a strictly scientific approach to human perception with a practical concern for the rules governing the effective visual presentation of information. The author isolates key principles at work in vision and perception by surveying the research of leading psychologists and neurophysiologists. From these essential principles he derives specific, effective visualization techniques suitable for a variety of scenarios. These principals can be used to optimize how others perceive visual informationresulting in improved clarity, utility and persuasiveness. They can also be applied to individual…
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