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VIII.2 March 2001
Page: 81
Digital Citation

Industry briefs: Yahoo!


Authors:
Irene Au

Philosophy of Design Staying focused on users and their needs has been engrained in Yahoo's culture from its inception and is emphasized by its founders and senior management. This philosophy is reflected most noticeably in the design of the site, with its focus on usability, utility, and download speed. If Yahoo's services are easy to use and users achieve their goals through Yahoo, users will continue to come back. Though the design philosophy is very informal, it is propagated throughout the company through a collective consciousness. The design process at Yahoo! is most colored by the internet industry's nature:…




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