Authors:
Keiichi Sato, Patrick Whitney
Philosophy of Education and Design How we live, work and learn is being blurred by an exponential advancement in technology, confronting us with an environment of overwhelming complexity. While today's technology-focused companies know how to make just about anything, they lack a framework for determining what should be made. Traditional marketing also falls short, resulting in incremental change rather than innovation that can transform an organization's output and the value it adds to people's lives. Despite this reality most companies continue to adhere to traditional technology and marketing-driven strategies. A human-centered alternative is being developed at the Institute of…
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