Authors:
Stefana Broadbent, Francesco Cara
New Constraints on HCI E-business and Internet consultancies such as Icon Medialab work under increasing pressure to meet clients' demand for utmost speed in producing quality digital solutions for their online services. The same clients, however, hire Internet consultants for their talent in providing a creative solution and an effective user experience that will repeatedly bring users back to the site. The challenge faced by the project team is therefore to ensure not only features such as solid architecture, speed of interaction, sound security, and great financial returns, but also an excellent user interface supported by reliable user research—all…
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