Authors:
Susan Dray
Diverse cultures, regional regulatory restrictions, and languages influence how products are perceived and used by target audiences. Organizations that develop global products need to have design and development processes that consider these key requirements and differences. Through effective and flexible internationalization1 and localization2 processes, companies such as Hyperion have been able to continually expand their presence and maintain continuous growth opportunities in these global markets. The bottom line is that companies cannot sell English products throughout the non-English-speaking world. In order to maximize profits overseas, companies must be willing to face the challenges inherited with globalization of their products.…
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