Philosophy of Design Experience is everything We sometimes call the user interface "the last two feet," to portray its role in bridging the last two feet between the monitor and the user. Too often, design and usability are treated as secondary, finishing steps. While functionality and content are of course primary, "the last two feet" are strategically critical, because that is when all functionality and content are realized and delivered to the user. This delivery is the culmination of all development effort and investment. With our clients, we stress the importance of beginning with this end in mind. AM+A…
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