There's a famous saying (attributed to John Wanamaker, the retailing pioneer): "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." And while that's still true, we propose this corollary: Half our encounters with advertising are dripping with evil; the trouble is, we don't know which half. Our culture at large, and interaction-focused professions specifically, seem to be enthralled by advertising. Our reactions range from bemused tolerancean eye-rolling "What will they come up with next?"to giddy hilarity over such antics as headvertising (writing or even, yikes, tattooing on the forehead, in exchange…
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