ACM Interactions

Authors:
Will Schroeder

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Emotional Design: Why We love (Or Hate) Everyday Things Donald A. Norman Basic Books, 2003 ISBN 0465051359 $26.00 As a person involved in the work of design—creating things for others to use and enjoy—I look to the author of The Psychology of Everyday Things for a framework that will help me to predict the judgments of others about my design work—or of the designs I choose for them. I approached Don Norman's new book, Emotional Design, with this need in mind, but I did not find what I sought and I doubt anyone will. However, I did…

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