Ask Dr. Usability

XII.1 January + February 2005
Page: 9
Digital Citation

Ask Dr. Usability


Authors:
Dr. Usability

Dear Dr. Usability, I am working for a client who does not want to conduct user research. He just wants me to start giving him page designs for his Web site. This potential client has a specific audience in mind: Vegetarian Veterinarians. Shouldn't I insist on doing some user research before giving him what he wants? It would be unprofessional to just give him designs without some research supporting their value. ¬óWorried Contractor in Connecticut Dear Worried, First, whatever else you do, cash this client's check as soon as possible. You're in an enviable position: Bad business practice is…




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