Ask Dr. Usability

XII.1 January + February 2005
Page: 9
Digital Citation

Ask Dr. Usability


Authors:
Dr. Usability

Dear Dr. Usability, I am working for a client who does not want to conduct user research. He just wants me to start giving him page designs for his Web site. This potential client has a specific audience in mind: Vegetarian Veterinarians. Shouldn't I insist on doing some user research before giving him what he wants? It would be unprofessional to just give him designs without some research supporting their value. —Worried Contractor in Connecticut Dear Worried, First, whatever else you do, cash this client's check as soon as possible. You're in an enviable position: Bad business practice is…




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