For the past two years major corporations have been seeking to establish user-interface design centers of excellence. What seems new is that the concern for establishing such centers is stronger and more central to user-centered design (UCD) competencies than ever before, as corporations discover they must be more customer-centered. This awareness is particularly keen among consumer-oriented product and service development. Alas, at the other end of the spectrum (e.g., with specialized, professional or industrial systems development), there are still many companies or organizations for which UCD seems a relatively unknown, untried, or very new approach that still needs careful…
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