Authors:
Aaron Marcus
Introduction In the 1980s and '90s, it was fashionable to speak of executive information systems (EIS) as a wave of the future. There were specific conferences on EIS applications. IBM, as well as smaller software companies, offered products to business markets that needed this information outside the military, which had established systems for intelligence analysis. During that time, our own firm worked on an informal, "skunkworks" project at Pacific Bell (now SBC) that was to provide a state-of-the-art workstation to all top executives (only the Pentagon, we were told, had similar equipment). We were able to interview some key…
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