Summary: Many of our clever ethnographic and field methods are designed to identify unmet needs. You know what? Most are far better off if they stay unmet. One of my mentors, the distinguished American psychologist George Miller, once passed judgment on the contributions of a research scientist by stating, "He has filled a much needed hole." The same judgment can be passed upon many products. Much of our research, especially the ethnographic studies of observing people in their daily lives that search for areas of potential support, aim to find unmet needs, to fill those necessary holes, those essential…
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