Authors:
Richard Anderson, Jon Kolko
Jon: I noticed a subtle theme in the content of this issue, and it points to the larger theme of interconnectedness in all the work we do: language, and the use and misuse of words. Steve riffs on "green-washing"; Elizabeth describes the use of obscurities in subcultures ("crate digging" and "spinning"); and James Hudson talks about the awful cliché of trying to "wow" the consumer. I remember doing some work with Yum! Brands and barely being able to contain my laughter when executives described how they wanted to "put yum all over people's faces." What's with the need for…
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