In his seminal book The Psychology of Everyday Things, Donald Norman outlined a world of things around us that are poorly designed because their designers did not apply psychology in the design process . The idea that psychologists can answer questions about design, through a user-centered design process, is a thesis that has guided our field for several decades. However, if we examine what the world's top industrial designers, such as Yves Béhar, Jonathan Ive, Karim Rashid, and Philippe Starck, actually do, it becomes clear they work quite differently. To them, thinking about function is like thinking about three-dimensional…
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