In 2009, I joined Citrix as VP of product design, charged by CEO Mark Templeton to transform the traditionally engineering-driven organization into a leader of design excellence. Central to my journey were the principles of design thinking and the idea that by deeply understanding customer needs, opportunities for innovation would emerge. Although Citrix had already established a strong position and reputation in the IT industry, design thinking would be instrumental in unlocking its full creative potential and driving more profound change for its customers. Over the course of five years, my charter to transform the user experience of our…
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