Authors:
Nithya Sambasivan, Garen Checkley, Nova Ahmed, Amna Batool
Not long ago, Nutan, a high school graduate in rural Uttar Pradesh, India, purchased a smartphone with her savings. She used the phone to watch how-to videos on eyebrow threading, facials, and hairstyles, and music videos by her favorite star, Ranbir Kapoor. Nutan now owns a beauty salon, building her business on the knowledge she gained from the videos. Her salon offers a nurturing environment on special occasions, such as weddings and birthdays, for women who otherwise are not allowed to leave the village without a man's permission. Insights In another village in Uttar Pradesh, a khap panchayat…
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