Design agencies are in a unique position to bring about positive societal change at scale, but a common misperception often stands in the way of such aspirations: that purpose and profit are antithetical. To create large-scale change, agencies need tools, principles, and standards that help us collectively create a better future for people and the planet while also enabling us to generate sustainable, long-term profit that will support these efforts. An easy-to-understand sustainability framework, coupled with a collective willingness to create change, could ensure that the digital products and services we create serve all stakeholders, are built ethically and…
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