Ingelise Nielsen, Graham Pullin
"People come first" is the commitment to design environments that are user-oriented. The absolute priority is the experiences people have interacting with spaces, products, and services. Experiences can be designed with high technology, low technology, or no technology, but if it is appropriate to use technology, it must be choreographed to be an integrated part of life. Technology has the potential to be very powerful when used to augment the human experience. It can multi-mediate our environment and profoundly change human behavior. Ambient intelligence applied in an appropriate way doesn't call attention to itself. It is interwoven, not tacked…
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