Authors:
Fred Sampson
In the old American West, ranchers branded their cattle to identify their owners. Today, Apple Macintosh faithful tattoo the Apple logo on themselves as a sign of loyalty rather than ownership. Branding is everywhere: It's part of the user experience. Branding is an experience, according to AIGA. Brand experience is defined as "all the interactions people have with a product, service, or organization; the raw material of a brand" [1]. There's that word: interactions. Even this magazine is a brand. So where does branding fit with user experience, with interaction design, with human-computer interaction? Dirk Knemeyer, member of the…
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