ACM Interactions

Authors:
Tobias Herrman

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Downloading ringtones, games, or wallpapers from mobile infotainment portals, using off-board navigation systems while strolling around in a European metropolis, ordering parking or event tickets via SMS, paying with your mobile phone everywhere you like, satisfying your need for security with your 3G-enabled wireless home observation system, browsing the Web with adequate speed in a HSDPA mobile network—these are just a few scenarios that illustrate the mobile industries' striving for data services. Across Western Europe, average revenue per user (ARPU) from nonvoice services increased to 5 Euro in 2005, which is approximately16 percent of the total ARPU. It is…

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