The mystery of product development

XVII.4 July + August 2010
Page: 9
Digital Citation

The research-practice gap


Authors:
Donald Norman

"Oh, East is East, and West is West, and never the twain shall meet." (Rudyard Kipling, 1892. Barrack-Room Ballads) There is an immense gap between research and practice. I'm tempted to paraphrase Kipling and say "Oh, research is research, and practice is practice, and never the twain shall meet," but I will resist. The gap between these two communities is real and frustrating. Sometimes the gap is deliberate. Some researchers proudly state they are unconcerned with the dirty, messy, unsavory details of commercialization while also complaining that practitioners ignore them. And some practitioners deride research results as coming from…




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@Mohamadou M. Amar (2013 03 22)

I am a Doctoral student in I/O Psychology with Touro UW and need to access your articles.

@Mohamadou Amar (2013 03 22)

Need access for Doctoral Research