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VIII.2 March 2001
Page: 19
Digital Citation

Business: New kid on the block: marketing organizations and interaction design


Authors:
David Siegel

A Tale of Two Disciplines Sometimes the things that are frustrating about a project turn out to be the most valuable aspects. We recently worked with a company that recognized the necessity of usable design to the success of their e-commerce strategy. But, they were not sure how to plan for usability, so they turned to us for help. The project team had many questions that just begged for an organizational study, but no one wanted another report filled with recommendations that would sit on the shelf. Instead, the clients agreed to have us demonstrate a usability evaluation on…




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