ACM Interactions

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Philosophy of Design The goal of the usability and user interface (UI) design group at Oracle is to improve our users' experience and increase their task efficiency, thereby making our products more competitive in the marketplace. A well-designed user interface is considered to be a key corporate competitive advantage. Although Oracle is the market leader in many of its product areas, providing exceptional features and technical strength, well-designed products can differentiate us from our competitors, by reducing total cost of ownership in reduced support and training costs. Oracle's usability and user interface design group follows a traditional user-centered design…

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