ACM Interactions

Authors:
Dr. Usability

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Dear Dr. Usability, I am currently working on performing some user research for my company's flagship product. My company is planning a new version of it with some new additional features (of course), as well as a new innovative user interface. We actually did some user research with some of our long-term customers on many of the features, and on the new interface elements. Sadly, the results are uniformly bad. The new interface pretty clearly creates negative emotional reactions among our installed base. If that's not bad enough, here's my real problem: One of the factors determining my annual…

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