ACM Interactions

Authors:
Paula Thornton

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When the topic of "design thinking" had gained enough momentum for BusinessWeek to devote an entire issue to design in 2004, it was a siren song to me. Newly converted, I digested everything I could find. Design thinking seemed to cover most of the experiential clues I'd been collecting as the means to improve business potential. By 2006 an IIT Institute of Design interview with Roger Martin, titled "Designing Decisions," told of his conversion to the concept when noting the language and behaviors of designer friends [1]. That same year, Tim Brown presented fundamental thoughts on design thinking that…

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