Designers of products and services, as well as the users of these products and services, think they know what is right. This assumption is largely tacit, which means it is also largely unexamined. Tacit implies that we have absorbed something through our daily living by observing and participating in routine activities that have socialized us and provided us with the kinds of practical knowledge that help us get through the day. There is also a geographical component to how we think about what is right. Geography operates at multiple scales, from our immediate family, to social scenes (as ethnographers…
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