Having recently made the transition from a 30-year career leading industry UX teams to becoming a UX strategy consultant and professor, I have a natural opportunity to refine my perspective on how companies should best utilize UX data to inform business-level design investments in products and services. This forum provides an opportune time and place to reflect on this "context of practice" topic regarding the adequacy of our professional approaches to collecting and communicating critical information. By UX data, I mean in the broadest possible sense all forms of qualitative and quantitative information regarding user experience, collected irrespective of…
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