Maria Ralph, Petra Björndal
More and more companies are starting to embrace user-centered design (UCD). This is encouraging for user experience (UX) professionals; however, it does provide its fair share of challenges. These challenges are especially evident when UX professionals cannot actively participate in all projects within a company but need to provide support for this way of working. One solution is the transfer of basic knowledge from UX professionals to the project team (e.g., developers, product owners/managers). With this approach the UX professional acts to support and guide the project team on how to conduct effective UCD. But it is up to…
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