Forums

XXVI.2 March - April 2019
Page: 82
Digital Citation

The map is not the territory: Empathy in design


Authors:
David Siegel, Susan Dray

Design empathy is an approach that draws upon people's real-world experiences to address modern challenges. When companies allow a deep emotional understanding of people's needs to inspire them—and transform their work, their teams, and even their organization at large—they unlock the creative capacity for innovation. —Katja Battarbee, Jane Fulton Suri, and Suzanne Gibbs Howard from IDEO, 2014 [1] Insights If you ask a user experience (UX) person—academic or practitioner—whether empathy is important to design, it's hard to imagine anything other than a resounding "Yes!" Indeed, statements like the one above seem to imply that empathy is a silver…




You must be a member of SIGCHI, a subscriber to ACM's Digital Library, or an interactions subscriber to read the full text of this article.

GET ACCESS

Join ACM SIGCHI

In addition to all of the professional benefits of being a SIGCHI member, members get full access to interactions online content and receive the print version of the magazine bimonthly.


Subscribe to the ACM Digital Library

Get access to all interactions content online and the entire archive of ACM publications dating back to 1954. (Please check with your institution to see if it already has a subscription.)


Subscribe to interactions

Get full access to interactions online content and receive the print version of the magazine bimonthly.