Authors:
John Armitage
In an essay entitled "The Plastic Goblet" [8] by graphic design educator Lorraine Wild, graphic design was likened to a "goblet" from which readers "drink" the content contained within. As we all know, although wine tasted from a paper cup is no different than that tasted from crystal stemware, the latter's user experience is typically better. Wild's point was that although good design cannot improve the content it presents, it can make the content more accessible, pleasurable, and easier to consume. Like Marshall McCluhan's equation of medium and message, the real user benefit lies in the marriage of communication…
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