Jeremy Ashley, Kristin Desmond
With the proliferation of digital products, including computers, desktop and Web-based applications, and mobile and embedded devices, the quality of the user experience (UX) has become one of the key determinants in the success of competing products. Productivity, entertainment, and business-application programs for non-technical users in particular must have "intuitive" interfaces. In the realm of business software, deals are increasingly won as a result of the "prove it" demo, during which a customer evaluating a software purchase may have the sales teams from competing companies in different conference rooms and moves back and forth between them. Even so, although…
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