Richard Anderson, Keith Instone, Dirk Knemeyer, Beth Mazur, Whitney Quesenbery
Who owns user experience (UX)? This is the wrong question to ask. We don't believe that any single group can own UX. What's the alternative? In our view, a useful focus is collaboration, not ownership. The best successes come from collaboration. Whatever type of product, service, or document you are creating, whether it's a Web site, an application program, an MP3 player, or a financial form, user experience encompasses so many diverse aspects of your product that "ownership" just isn't a useful perspective. UX is about providing value to your customer and the business serving that customer. The best…
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