As interesting and inspiring as our dialogue about user experience (UX) is, we are still not asking the right questions. Ownership of UX has nothing to do with project teams or professional disciplines or job titles. Mostif not allof the people reading this publication and discussing the issue are not yet in a position to own UX. So, who does own UX? The business decision makers. The CEOs who set the vision and direction for their organizations. The VPs who approve budgets. The directors and managers who spend those budgets. Even the HR people who screen potential hires. The…
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