Jim Nieters, Amit Pande
Have you ever had a big idea that got crushed? You know, one of those inspiring ideas that could change the world? If you work in a product or design group in a corporation or design firm, you have probably experienced what happens after you share one those ideas. It is most likely followed by questions like: How will it grow the business? What is the ROI? How can we be sure it will succeed? In the real world, coming up with a breakthrough idea or transformative design doesn't mean it will automatically get to market. By definition, innovative…
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