Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Morgan Kaufmann Publishers, 2002 ISBN 1-55860-643-2 $39.95 Persuasive Technology thoroughly defines and discusses an emerging field that studies the overlap of computers and persuasion. It creates a deeper understanding and greater awareness of persuasive technologies so that we can harness the power of it to benefit individuals, communities, and societyfrom preventing teen pregnancy and drug use to teaching math effectively. The book addresses persuasive technology from various angles, from the design of Web sites to the coming potential of persuasion via mobile phones. B.J. Fogg has…
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