Authors:
John Sorflaten
Most managers must show dollar returns that justify the extra time it takes to incorporate usability methods into R&D. Many of those who are still new to usability resist changing their former development practices beyond lip service such as "oh, yes, do a usability test tomorrow when we have version one up and running." (Usability professionals will see the humor in this statement.) Luckily, many ROI estimates require only simple mathematical skills to make the point, as we'll see. No real statistics are necessary. But, following our demonstration below, we'll show how the normal ROI may be fuzzier than…
You must be a member of SIGCHI, a subscriber to ACM's Digital Library, or an interactions subscriber to read the full text of this article.
GET ACCESS
Join ACM SIGCHIIn addition to all of the professional benefits of being a SIGCHI member, members get full access to interactions online content and receive the print version of the magazine bimonthly.
Subscribe to the ACM Digital Library
Get access to all interactions content online and the entire archive of ACM publications dating back to 1954. (Please check with your institution to see if it already has a subscription.)
Subscribe to interactions
Get full access to interactions online content and receive the print version of the magazine bimonthly.
Post Comment
No Comments Found