Insights Are we all doing the same thing when we do a usability test or an evaluation? Here's how to find out. Ingredients: A state-of-the-art website that is intended for the general population, for example, a car-rental website 15 or so professional UX teams. Directions: Ask the teams to evaluate the usability of the website independently and simultaneously. Compare the anonymous usability test reports from the teams in a one-day workshop where all teams participate. Marvel at the substantial differences in approach, reporting, and results. Repeat over 10-plus studies. Since 1998, this has been the recipe for 10 successful…
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