XXVII.6 November - December 2020
Page: 7
Digital Citation

Auto-UI: Global perspectives

Christian Janssen, Ronald Schroeter, Nicola Bidwell, Yong Ji, Ignacio Alvarez, Shan Bao, Myounghoon Jeon, Linda Boyle, Stella Donker, Lewis Chuang, Wendy Ju, Andrew Kun

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ACM SIGCHI Auto-UI ( is a growing community, but one in which some continents were less involved than expected and hoped for. For the 2019 conference in Utrecht, the Netherlands, we made various targeted attempts to grow and diversify our international community, with support from the ACM SIGCHI Development Fund ( Our efforts resulted in a growth in the number of Asian participants, which made up almost 20 percent of the attendees. In this blog, we briefly reflect on our initiatives and on a panel discussion focusing on research topics that matter more globally to the auto-UI field.

back to top  How We Reached Out

Based on discussions with members from underrepresented groups, we:

  • formed a diversity, inclusion, and international outreach team to contact key partners;
  • provided welcome pages in various languages to give a quick overview of the conference ( These helped with local promotion;
  • posted on local social media such as Kakao (Korea) and WeChat (China);
  • broadened our pool of associate chairs through an open call and by promoting reviewers from target countries that had done good reviewing work in the past; and
  • awarded travel fellowships to graduate students from target countries.

At the conference, a panel of established members from academia and industry discussed global perspectives. The panel had combined professional experience on five continents:

  • Ronald Schroeter (Queensland University of Technology, Australia)
  • Nicola Bidwell (International University of Management, Namibia)
  • Yong Gu Ji (Yonsei University, Korea)
  • Ignacio Alvarez (Intel, U.S.)

Next we briefly summarize the discussion topics.


back to top  What is a Car?

There are differences in what constitutes a car and what a car means for people between countries and cultures. For example, in Namibia, people need to drive long distances between towns, but many people do not own cars and bus travel is not always affordable or convenient. Thus, a tradition of shared mini-bus taxis and car sharing has emerged, with technology used to arrange it. People have reappropriated Facebook and WhatsApp to coordinate seats in cars (and also to deliver things for people); this sharing ties into local customs and African philosophies of sharing. By contrast, in Korea, the culture is strongly focused on people owning their own car.

For the 2019 conference, we made various targeted attempts to grow and diversify our international community.

Ignacio Alvarez shared his industry experience from China and the U.S. Although in both cultures the car is often a means to an end, it also represents a form of freedom and individuality. More and more, it is also becoming a status symbol. In China, a car might just be parked on the sidewalk to demonstrate the wealth of its owner.

back to top  How is Culture Guiding Automotive Interactions?

Culture is not static but rather alive. Cultural norms and expectations can change within a person's lifetime, which in turn can impact automotive interactions. For example, when one becomes a parent, one might prioritize the features or advantages of a car differently (e.g., safety instead of speed).

Sometimes designs that are made for a global (English speaking) market fit less well with the culture and expectations within a local country. For example, in Korea, many interfaces are in English, not Korean. Although this is perceived to look cool among locals, it can hinder understandability and thereby hinder user experience and safety.

African cultures, such as in Namibia, often promote collectivism, which contrasts with Korea's stronger focus on the individual. In Korea, services for sharing cars are not that popular, whereas in Namibia they are essential. At the same time, despite the focus on the individual, within Korea there are also popular services in which one can order a driver when a person cannot drive their own car, in the case of, say, illness or inebriation. Yet cars are not always designed for use by someone other than the owner.

back to top  What Can be Learned From the Global South?

The insights we have so far gained from the Global South include how African cultures of repair work to make things last and find solutions through creative hacks. We also saw a focus on designing for human values, with a strong social ethic not to exclude others. Many cars in Namibia and Africa are bought secondhand from Asia. All cars are a little different, and people who specialize in repairs of specific types or brands of cars often live far apart. However, they benefit from strong online communities that share information on fixing electronics. This sharing focus relates to the CSCW community's focus on shared work, while the hacking movement aligns with the maker movement within CHI.

In Korea, services for sharing cars are not that popular, whereas in Namibia they are essential.

The resilient repair communities in the Global South might also inspire opportunities in an age where automated systems are being developed. Specifically, the resilience of the phone-repair culture in India, China, and Namibia shows that people with initially little domain knowledge can quickly learn from each other. Rather than specializing in one skill, through a network of collaborators, people can learn from each other and exchange knowledge and experiences.

Another consideration is that the design of a car typically caters to its first life, in the original country of purchase. However, car reuse in Africa is not considered sufficiently, even though such extended use of technology might be beneficial in times of climate change. The photos in Figures 1 and 2 of a Japanese car in Namibia illustrate two examples: 1) Controls are partially in English and partially in Japanese, and 2) the satellite navigation system has only maps from Japan, and thinks the car is driving near the ocean in Japan instead of on a Namibian road. Both aspects threaten the driver's safety and comfort.

ins02.gif Figure 1. Example of a car that seems to have been designed for its first life only. This car was originally released on the Japanese market but is now driven in Namibia. The controls of the car are partially in symbols, partially in English, and partially in Japanese, thereby creating confusion for the driver in Namibia who cannot read Japanese.
ins03.gif Figure 2. Another example of a car that seems to have been designed for its first life only. This car was originally released on the Japanese market but is now driven in Namibia. The satellite navigation system has only maps of Japan. Therefore, the in-car satellite navigation system thinks that the car is driving near the ocean in an area in Japan, instead of on a road in Namibia.

Reuse also comes with downsides, as current design does not consider this context sufficiently. In particular, some of the material used in cars and other electronic devices is toxic. In many African countries, there is insufficient protection for the makers to handle these substances—and some of these makers are underage children.

back to top  What are the Hot Topics?

Within Korea, there is a culture of early adoption of new technology. Combined with the many smart infrastructures and high population density, it is an interesting country in which to test new interaction styles and advanced automated vehicle forms. This is in line with trends within the Auto-UI community, in which there is a focus on automated driving from many angles, including the human user, other traffic participants, and the larger ecology and infrastructure.

At the same time, within Korea there is also an interest in understanding the basic science and engineering of interaction techniques. For example, how can touch- and audio-based in-car interaction be improved? Progress in this area requires more fundamental science and engineering research.

More globally, a hot topic is automated driving safety. Yet despite growing interest, there remains a fundamental challenge: Safety is understood in different manners in different regions of the world and in different cultures. Some countries are more risk tolerant than others—for industry to satisfy both the utilitarian aspects of vehicles as well as a global notion of safety is sometimes challenging.

back to top  We Welcome Suggestions

Our outreach efforts are only a first step, and the Covid-19 pandemic brings additional challenges. Please share your suggestions on how to further improve the experience for conference attendees at Auto-UI 2020 (online, originally scheduled for the U.S) and Auto-UI 2021 (planned for South Korea) by emailing the authors and the Auto-UI steering committee: [email protected]

back to top  Authors

Christian P. Janssen is an assistant professor of experimental psychology at Utrecht University. He was one of the general chairs of the ACM SIGCHI's Auto-UI 2019 conference. [email protected]

Ronald Schroeter is a senior research fellow at CARRS-Q, Queensland University of Technology, where he obtained his Ph.D. in 2012. He has served in various chairing roles of the Auto-UI conference since 2013, including diversity and inclusion chair in 2019. [email protected]

Nic Bidwell is an adjunct professor in the Faculty of ICT at International University of Management, Namibia. She was an invited panelist at the Auto-UI 2019 conference. [email protected]

Yong Gu Ji is a professor and head in the Department of Industrial Engineering at Yonsei University. He is the director of the Human Factors and Interaction Design Lab. [email protected]

Ignacio Alvarez is a senior research scientist at the Autonomous Driving Research Lab in Intel Labs, where he develops software, systems, and simulation tools to accelerate the adoption of safe automated driving technologies. [email protected]

Shan Bao is an associate professor in the Department of Industrial and Manufacturing Systems Engineering, University of Michigan-Dearborn, and an associate research scientist in the University of Michigan Transportation Research Institute. [email protected]

Myounghoon Jeon is an associate professor of industrial and systems engineering and computer science at Virginia Tech. He was the diversity and inclusion co-chair of the Auto-UI 2019 and 2020 conferences, and is the general co-chair of the Auto-UI 2021 conference. [email protected]

Linda Ng Boyle is a professor at the University of Washington. She is a co-organizer of the International Symposium on Human Factors in Driving Assessment and on the steering committee for Automotive User Interface. She is a co-author of the book Designing for People: An Introduction to Human Factors Engineering. [email protected]

Stella F. Donker is an associate professor of experimental psychology at Utrecht University. She was one of the general chairs of the Auto-UI 2019 conference. [email protected]

Lewis L. Chuang is an Akademischer Rat at the Institute of Media Informatics at LMU Munich. He is co-organizing the 2020 Neuroergonomics Conference. [email protected]

Wendy Ju is an assistant professor at the Jacobs Technion-Cornell Institute at Cornell Tech and in the information science field at Cornell University. Her monograph The Design of Implicit Interactions was published in 2015. [email protected]

Andrew L. Kun is professor of electrical and computer engineering at the University of New Hampshire. He serves as the ACM SIGCHI interim vice president for conferences, and as steering committee co-chair of the ACM AutomotiveUI conference series. [email protected]

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The Digital Library is published by the Association for Computing Machinery. Copyright © 2020 ACM, Inc.

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