HITS 2003 Humans, Interaction, Technology, Strategy October 16-17, 2003 Chicago, Illinois Interaction design is, now more than ever, a critical resource for business strategy. A growing gap exists between companies' increasing knowledge of technology and taking products to market, and their decreasing understanding of people's everyday needs and wants for interaction with media, services, and physical productsall of which are increasingly embedded with digital interactive technology. A group of 200-300 designers, business executives, and others will lead the teams developing the interactive products, media and services of the future. Keynote speakers will present principles and case studies of how…
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