More funology: positions

XI.5 September + October 2004
Page: 46
Digital Citation

Emotions can be quite ephemeral; we cannot design them


Authors:
Marc Hassenzahl

The "new" HCI stresses the importance of emotions. However, this emphasis might be misleading or at least not as valuable as hoped. Let me explain why. Emotions are important. They are an essential part of our lives. We cannot function without them. There is a long tradition of accentuating the difference between "cognition and emotion," "the mind and the heart," "reason and passion." In the same vein, reformers of HCI often stress that the "old" HCI is, in essence, cognitive (i.e., focused on memory, tasks etc.) and that the future lies in emotions. But contemporary psychology understands emotion and…




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